Active Camping is one of the many marketing automation tools, which can be very helpful when you are starting to enter the world of inbound marketing . It is the ideal platform to manage and automate your email marketing and dramatically improve the way we communicate with our clients. That is why in this article we will be explaining to you about the qualities of this platform: How does Active Campaign work? This application is one of the most complete on the market , surpassing even Open Source, Mail chimp and Mastic. In this sense, we will detail the most important functionalities of Active Campaign and how they can help us to solve various situations. Administration and management of templates Active Campaign has a very important feature, it is the possibility of creating email templates that can be saved to be used later in other shipments. Kenya Email List This function is really practical since it allows you to make last minute changes both in editor mode and through codes. On the other hand, content can be cloned and evaluated so that you know if it meets the ideal measures to be seen on different mobile or desktop devices. In addition, and very important in any marketing strategy, this tool gives us analytical information such as the number of emails opened, clicks generated, emails forwarded, etc. Forms in Active Campaign This is a very well worked function that this software has. From Active Campaign you can design your own form and you also have the option of using the code that it gives you to enter it on your website. It also has a very important feature for the forms, it gives you the possibility to modify them and add any other information that you want to request from your prospects .
You even have the option of adding them to external pages to increase the possibility of generating better results. Likewise, you have the option of creating additional or secondary fields, also known as progressive profiling, which is nothing more than the questions that are asked to the user in second downloads. Organized and controlled records Log management and verification is a critical task for automation service providers, and in this case Active Campaign has several points in its favor. The platform allows its users to create various properties based on how it matures through the inbound marketing sales process. Segmented subscription list Active Campaign has the unbeatable possibility to create lists based on the diverse segments that we have as clients. In that sense, it can be organized in relation to its properties, behavior, based on traffic sources or forms. Each of these options can give us a broader horizon of how to reach you and what to offer each type of client. Workflow or Workflows This is a technique that helps us to automatically manage the lead nurturing strategy and allows us to take various actions by sending emails and text messages to leads. In this sense, Active Campaign is capable of creating workflows under a large number of options and parameters and identifying whether one or more leads have already gone through the same workflow , an aspect that must be taken care of very well.
Online technical assistance Last but not least, is the fact that when starting to use this platform, any number of doubts may arise regarding its use, that is why Active Campaign added the possibility of communicating directly with its support service so that you can solve any type of problem that arises. Benefits and advantages of using Active Campaign The administrators and developers of Active Campaign have worked to offer a tool that meets the true needs of their clients , in that sense, they have a good valuation in prices and other aspects that we will detail below. Save time and effort One of the most complicated things in inbound marketing is precisely the automation of email marketing campaigns and the management of subscribers or leads . Hong Kong lead In that sense, making use of this platform as complete as Active Campaign so as not to lose control at any point in this process is one of the best ideas you can have. 100 percent proven mail delivery In that line they are one of the best and they take great care that the delivery service of the programmed emails reach their recipient . To achieve this, they prevent their users from adding an email list that could be bought, manipulated or spam. It is compatible and integrates with hundreds of platforms It is perhaps one of the best known in the world of marketing and that is evidenced in the compatibility it has with other platforms. This is extremely important because your marketing strategy will depend a lot on what you achieve through the data collection of your leads. Updated often This is another item that we have to take into account when choosing an automation tool and Active Campaign is always in constant renewal and change to offer the user an experience in accordance with their needs and the evolution of the market.