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Hidden Shopper: What is the Mystery Shopper Study

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Hidden Shopper: What is the Mystery Shopper Study

The hidden customer is a professional hired to united kingdom mobile number measure the level of customer service quality of a business. Whether in a digital company or in a physical store, your role is to perform actions that a common customer would do to know where the consumer experience can improve. Have you ever stopped to  united kingdom mobile number  think about the importance of evaluating the quality of customer service your company offers? No matter if the company is small, medium or large, it needs to be attentive to the service provided , united kingdom mobile number especially when considering the changes in consumer behavior, who now have the internet as an ally. Access to social networks has made the relationship between united kingdom mobile number consumers and brands increasingly public and transparent, for this reason,

marketers need to be concerned united kingdom mobile number with all the details and take care of the quality of customer service provided by organizations. Given this reality, the use of a hidden customer (or mystery customer) to assess the conditions of service provision is a strong trend in the business world, which is growing at around 70% a year. But do you know what a mystery shopper is? To find out how this professional works, united kingdom mobile number what skills he should have and how he can help companies, follow our content to the end! What is a hidden customer? The mystery customer, or hidden customer, is a disguised customer that aims to evaluate the service that a particular company or brand provides to the consumer . united kingdom mobile number This methodology was widespread in US retail companies in the 1940s and is increasingly being used to united kingdom mobile number correct flaws and improve business results.

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A hidden customer is hired by the company for the united kingdom mobile number specific purpose of evaluating the customer’s experience and behavior in interactions with the brand. What skills should a hidden shopper have? united kingdom mobile number The mystery shopper must have some skills to perform his role with excellence.  Hong Kong Lead  It is necessary to be organized, attentive and analytical to collect the information completely and capture all the details of the service. It is also necessary to know how to communicate, that is, to be able to transfer all impressions to the united kingdom mobile number company that hired you in order to contribute to the organization’s strategy. In addition, the hidden shopper must be discreet—so as not to show others involved in the consumer experience the work he is doing—and impartial, and must not fail to united kingdom mobile number critically evaluate everything he observes.

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