Green marketing is a marketing american phone numbers list strategy focused on actions that benefit the environment, whether in production, operations or dissemination of the product or service. It is also known as environmental marketing and comarketing. You’ve probably noticed around like some companies are very keen to make it clear to customers how they engaged with sustainability, american phone numbers list and how its products are “green,” eco-friendly , 100% natural, among many other expressions “fashion ”. It is an endless discourse of “environmentally friendly products”, american phone numbers list “our production does not harm nature”, “we only use recyclable materials” and we can even see paid advertisements intended only to transmit this information.
But why do they do it? american phone numbers list We’re talking about green marketing, and we’re going to explain in this article not only why they do it, but why you should also start investing in this marketing strategy for your company. What is green marketing? american phone numbers list Green marketing, also known as environmental marketing and comarketing , is a marketing strategy that focuses on the benefits (or absence of harm) of the products, the way of production, or the company’s general attitude towards the environment . In short, american phone numbers list we are talking about marketing with an environmental appeal . In other words, comarketing consists of selling the image that your company is ecologically conscious . american phone numbers list And being ecologically aware is an imperative of recent times.
Because of this, american phone numbers list it is certainly not enough for the company to start transmitting only an image of conscience, but for it to have a real attitude of transformation and environmental, social, Hong Kong Lead cultural and economic responsibility . A little about the history of green marketing american phone numbers list Environmental marketing arises in Europe and the United States from a general awakening of ecological awareness in the population. This awakening of consciousness took place in the 1960s, but its impacts (as well as its power of transformation and influence) american phone numbers list on the market are more strongly perceived in the beginning of the 1990s.