Google reinvents itself day after day, it is modifying its forms, its manners, its algorithms and it even shapes the way in which we investigate through its platform. Now it is about click less searches , a new trend that has gained a lot of strength among users, directly affecting the results of those of us who live on the web. What is click less searches? Ecuador Email Address Normally when we did a search through Google , we would enter what we were investigating and then on the results page we would select what we were interested in or the best answer to our query. However, it has been changing progressively, now Google is able to offer us a concrete answer to our question without the need to click on any page. Precisely, the search without clicking shows us the content we need in a summarized way at the top of the results and the best, without having stepped on a single mouse button. Why is Google giving more importance to this type of search? It is no secret to anyone that the penetration of smartphones grows every year due to technological development, consequently inquiries through smartphones are much higher, even more than through desktop computers.

At least 11 percent of click less searches are from mobile devices, 9.5 percent from PCs. In addition, the arrival of Artificial Intelligence (AI) will simplify the lives of users much more and will dramatically increase voice searches on devices such as Apple Home Pod, Google Home. The Pros and Cons of Click less Search Google is always looking for benefits for users, but this phenomenon of click less searches is to the detriment of the visits that a page can receive. Since after obtaining the necessary information the user does not need to enter the website. It is estimated that at least out of 100 queries, 62 did not click on any links and only 38 clicked on some of the results. Rich snippets can help you Remember that rich snippets make up normal Google results, to which additional information is added from the page’s HTML data such as photos, ratings from other users, etc. The important thing is that our page manages to stand out among the first of all the results that google gives us in the SERP’S with valuable content,

with a well-implemented SEO strategy to increase the chances of obtaining the enriched fragment at the top. Open questions or closed questions We could define that there are two categories for click less searches, which are defined based on the type of question that users ask even though they are specific. For example, Hong Kong lead when we talk about open searches we can easily mention again the model that we put above related to the lasagna recipe, although it is a specific question there may be hundreds of recipes, but Google and its algorithm will choose the one that seems best to the system according to its ability to analyze each page that contains a lasagna recipe and how it is structured, and if it meets good On-Site or Off-Site SEO. On the other hand, closed searches are those in which there is no possibility of offering a different answer to the query, such as the time in New York or the size of the circumference of the earth. Without a doubt, the work, although with variables, is still being present in the largest and best-known search engine in the world “Google” and always trying to be in the first place of results and that is only achieved with a good marketing strategy and SEO.