The copy is the set of texts that make up a creative piece. It is a fundamental element in the construction of the identity of a brand. A creative copy on social networks is essential when designing an advertising strategy to ensure the connection between the advertiser and the public. Although it seems simple, coming up with good phrases in the middle of a creative piece is not an easy task and a series of techniques is required to ensure that the message is clear, Oman Email List understandable, attractive, well directed and direct.1. Know the brand and the project: when writing a copy it is important to be clear about what we are going to sell, what are its benefits and interests in order to transmit it in the message. 2. Identify the audience: knowing which audience the message is aimed at, what their tastes and demands are, is essential to attract the attention of that potential client.
This requires a detailed investigation of the audience. 3. Be brief and concise: to get the attention of the audience it is essential that as soon as they read the message they understand it and for this it is recommended that the text be less than 60 characters. The idea is to use short and simple keywords in sentences and small paragraphs so that the text is punctual. 4. Arouse emotions in the audience: you have to persuade the public with the content of the copy , to identify with it, so that they feel familiar with the product that is being promoted. 5.-Establish the qualities of your brand: identify what is the particularity of your product, what makes it unique, different from the rest. The idea is that the consumer visualizes why your brand is better than that of others. 6. Get to work: once the above aspects were defined, it was time to create the copy.
It is time for the copywriter to show all his creativity, to express several ideas and then select the ones that work the most, always thinking of a persuasion strategy, through which the receiver is informed and connected with the brand. 7. Consult opinions: The texts reflected can be consulted with the work team to know the opinion of other people. Hong Kong lead Other recommendations: 1. It is important that the copywriter is updated , according to new Internet technologies and the use of digital marketing. 2. Also as a strategy, questions can be used to invite the public to share their opinions and thus promote participation and feedback, and in turn motivate the audience to share the message or tag their friends. 3. Both the designer and the creator of the copy must be in permanent contact so that the final result is perfect and the words are coupled with the design, that is, that both complement each other.