Do you know who the Millennials are ? Despite being a widespread concept these days, it is common that there are doubts about who this audience really is. us mobile number database There is a lot of talk about new ways of doing marketing and about how a large part of the population has new habits of consumption of information and purchases, but it is necessary to go deeper into these issues. Millennials make up a large part of the world’s population today, us mobile number database which means that much of the content you produce will be seen by this generation. But, how to make this content conquer them? What are the particularities of this audience? We know that knowing the persona ‘s issues, anxieties and goals is a crucial part of inbound marketing , us mobile number database and that’s where the importance of getting to know this very young generation lies.
Are you curious? Keep reading this post and learn us mobile number database all about marketing for Millennials. Who are Millennials? Let’s start by defining the concept of Millennials. “Millennials” is the name given to the generation that was born between 1977 and 2000. This calls attention to an information error that happens frequently: us mobile number database he common sense of the news makes us believe that this word refers to the super-young generations, such as college students and teenagers. But not quite. Millennials are very different from the generation that precedes them, commonly called Boomers or Baby Boomers, who correspond to the 50s and 60s. us mobile number database The name of this generation comes from Baby Boom, which refers to the high birth rate that occurred at that time.
This generation has significant purchasing power, us mobile number database which is why, for most of the time, marketing campaigns were aimed at them. However, it’s natural that conditions change over the years, and today brands try to reach Millennials in a variety of ways. Hong Kong Lead You know why? Today, in 2017, they represent the majority of the world’s workforce .us mobile number database As a result, they already have extremely significant purchasing power. Furthermore, they have a great influence on the opinion of older generations. These arguments are enough to convince someone to build a us mobile number database marketing strategy for Millennials, right? But does not us mobile number database stop there! Here are the 3 most important features about this generation.