The objective of any company is to be able to reach its customers and sell them products or services. But how do we let our public know where we are located? We tell you in one word GEOMARKETING . This tool can greatly help you to sell more and say present in this era of digital marketing. Let’s start by defining what geolocation-based marketing is and what are the benefits offered by this technique that has been growing gradually in recent years, thanks to the development of social networks and the technology of our smartphones. Paraguay Email List Geolocation Marketing Previously, the client knew the location of a restaurant, cafeteria, store or company only by the advertising that he found in magazines, newspapers, TV or by recommendation of another user. All this changed and for the better!
Now the client only enters what he is looking for in the different geolocation applications or in Google and gets addresses, telephones, hours and services that he provides, that is, an initial support to find and know places in which he is interested. On the other hand, brands take advantage of this trend to integrate this strategy into their marketing plan to make themselves even more visible and offer valuable data that can help the user to make decisions. Then we can define remarketing as action that helps decision making thanks to the enormous amount of quality information that is collected precisely from the location of customers, that is, their geographical location, places of purchase and sale, branches and user behavior. And how is that? Normally, data is obtained from the digital trail that users leave through their internet searches and the results that the GPS installed on their mobile device returns,
from where they also comment and make mentions of the places they have recently visited. In some of these applications they will ask you to register to continue browsing. We recommend that you do so, since you will be able to detail, explore and investigate to know what this is all about and how it works. By doing the exercise you will have information about the type of person, the places they frequent, what time they frequent them and what they like. Hong Kong lead Remember that you are doing market research, so do not hesitate to take enough time, it is even better to use the tools as a user before registering on a commercial level. Request and complete your profile pages In general, many businesses are already shown through these platforms, but not even their owners know it.