Generation Z — people born between the mid-90s and early 2000s — is a progressive demographic of digital natives whose cultural influence is reshaping traditional beliefs about online entertainment, travel, shopping, news, and education. High School Senior Mailing Lists In our latest three-part series, we spill the tea on Gen Z’s relationship and attitudes toward brands, how digital technology fits into their lifestyle, and how their online influence is moving the needle for industries in High School Senior Mailing Lists India and Southeast Asia (INSEA). High School Senior Mailing Lists There’s nothing sus about the way Gen Zers game. Not only do they enjoy playing games for entertainment, to escape into new worlds, and to unwind, they’re also switching on High School Senior Mailing Lists their favorite games to connect with new players and bond with their friends.
Here, we grab the controller and jump High School Senior Mailing Lists in to discover the latest attitudes and behaviors of Gen Z gamers, and learn how expanding your audience, building communities, leaning into influencers, and offering ways for people to monetize their hobby can help create memorable experiences for players. Multiplayer mode: Rethink the people that make up your audience If there’s one thing that Gen Zers do well, it’s breaking down gender and racial barriers to ensure an equal High School Senior Mailing Lists playing field for all. In fact, 80% of Gen Zers say gender doesn’t define a person as much as it used to. That also applies to gaming. In SEA,High School Senior Mailing Lists the gaming gender gap is closing rapidly. In 2019, 100M female gamers made up 40% of the region’s gaming community. In some markets such as Thailand (50%) and Singapore (46%), High School Senior Mailing Lists females who say they play games online are High School Senior Mailing Lists almost at parity with their male counterparts.
With a larger user base and a High School Senior Mailing Lists more diverse gaming offering, this growing gang of gamers is challenging the traditional idea of what it means to be a gamer. In Thailand, 62% of Gen Zers are into gaming, with 50% of females in that group choosing to play High School Senior Mailing Lists games on their mobile devices alongside males (75%).2 Similarly, in Tier 1 and Tier 2 cities in Indonesia and India, gaming is breaking down barriers by removing any hierarchy that might be associated with class or hometown. Hong Kong Lead In these cities, High School Senior Mailing Lists gaming is democratized, meaning where you grew up doesn’t necessarily determine your level of gaming engagement. The gaming audience is expanding into new audiences outside of the metropolitan areas. High School Senior Mailing Lists To lean into this trend, some game developers focus on games inspired by local culture, traditions, and folklore to reach new audiences. Mine to craft: High School Senior Mailing Lists Help build a community Many Gen Zers seek a sense of belonging and growth.