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From the digital to the point of sale: how the drink Xeque Mate used social media to launch itself in the market

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From the digital to the point of sale: how the drink Xeque Mate used social media to launch itself in the market

Born in 2015, the drink from Minas Gerais, list of cell phone companies in canada Deque Mate, used social networks as its main strategy to launch the market. Today, we are used to thinking of the sale of products on social networks as something that is part of everyday life. But this is a recent phenomenon that points to the adaptation of platforms to new customer habits. But how did this process start? It is interesting to see how this possibility has democratized online sales,  list of cell phone companies in canada  leaving users less dependent on e-commerce sites and paid platforms. What made products that started their sales on the chains to reach the list of cell phone companies in canada shelves of physical stores today! Social networks as commercial platforms With the popularization of social networks, brands realized a great opportunity to be closer to the public and create a direct interaction channel. list of cell phone companies in canada This possibility was spreading and, with it, list of cell phone companies in canada the demand for places to sell products and services within these platforms.

The Social Media Trends 2018 found that 94% of companies responding to the survey are present in social networks and 51% of them list of cell phone companies in canada said that the main reason for this presence was the need to increase the number of sales and customers. The Like Store and Soldier are examples of companies that operate in this segment. list of cell phone companies in canada However, companies that own social networks realized an untapped potential and Facebook and Instagram (which are owned by the same company) solved this problem by incorporating e-commerce’s within these channels. The Instagram list of cell phone companies in canada Mall and Marketplace Facebook emerged as solutions that solve the lack of support for direct sale on the platforms. As these features are free, brands were able to use them without having to spend extra money. From social networks to revelry: the case of Deque Mate Introducing a handcrafted product into the list of cell phone companies in canada competitive alcoholic beverage market can be challenging.

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However, the Deque Mate brand bet on a list of cell phone companies in canada different flavor and this year it comes with everything to conquer the 2019 carnival and fall in the public’s taste. The company, which manufactures the drink made up of rum, mate tea, lemon and guarana syrup, was born in Belo Horizonte and started out timidly. list of cell phone companies in canada The first distributions were made at local parties, but a large part of the product was sold on social networks, and the demand for this product jumped from 2015 to now. list of cell phone companies in canada Today,  Hong Kong Lead the brand is present in establishments in more than 10 Brazilian cities and is only thinking about expanding. The drink is a big bet at the time of carnival, when revelers look for new flavors to mark the period. list of cell phone companies in canada The company bets on the sophisticated look on social networks, showing care in building a feed that is in accordance with the list of cell phone companies in canada value that the company wants to attribute to the product.

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