From the precise moment that almost all of us began to know the benefits of the Internet, we did it hand in hand with the Mountain View giant. And it has not only been very useful for common users, but also for brands and all kinds of companies; For this reason, in this article we will address the main free Google tools for SMEs . Cameroon Email List Google, beyond offering “all the answers” on the Internet, and having thereby created a high level of popularity and trust among Internet users; It has also developed applications or tools, both free and paid, for large companies and SMEs to participate in a diverse digital market and reach more people. It’s possible? Of course; in fact, a good part of those who live in the search engine that offers the best content on the web, also have business initiatives on the internet, because it is less difficult than having a physical business and because it is more versatile, broad and open to free competition . Google’s policy in this regard dictates that the best person wins and not necessarily the one with the most resources. Therein lies the philosophy of the positioning system of its algorithm, where any company has two simple options: the first, to choose a paid ad plan or else to be part of SEO practices and trends; with the purpose of appearing in the hierarchy of the Google search engine.
Among the free tools that Google offers us for SMEs are the classic ones, those that almost all of us know and use. But there are also others that are very useful, which we will highlight today so that we can put them into practice to develop the potential of our brands and thereby achieve the proposed objectives. The classic tools are Gmail , for sending and receiving emails; Google AdWords for the offer and purchase or auction of keywords and the positioning of landing pages; and Google Analytics to check the results of visits to our web pages. A wide range of opportunities As we said before, there are other free Google tools for SMEs that help us to improve the sales , marketing and processes of the companies that work on the internet. Some of these tools are: Google Trends Shows the most current trends in internet searches and social networks. The results are classified by number of users, most searched terms and segmentation by countries. By displaying the most popular topics, keywords or expressions in real time, it helps us to create good content marketing or launch an improved advertising campaign. It is easy to use, anyone can take advantage of it.It’s allows us to see related queries, which may be relevant to our brand. It contains a search filter, where we can request results by categories or certain periods. It is ideal for news jacking or real time marketing . Google maps Locate places or indicate directions and ways to get to the place that we consult. It is also possible for physical SMEs to literally put their store on the map. It allows us to insert our address on the web page, so that a user or client is located without having to leave our website to enter the Maps application.
Clients can give their opinion and testimonials first hand. In case someone tries to find stores in the area to which our business is dedicated, they will be able to see us in the first local options. It is possible to insert the location of the store in WhatsApp Business. Reference photos can be placed. By linking the map with social networks you can have more traffic. Google Hangouts It is a useful tool to carry out to facilitate communication through videoconferences, courses with a greater number of users and streaming. Facilitates the work process, without the need to move. Hong Kong lead Its use is very simple, we only need to share a link with the members who will participate in the meeting. It has smart member management, so it doesn’t require a Hangouts account for participants. Supports all types of devices: desktop computer, smartphone or tablet. It does not limit the number of meetings or conversations. Create a phone number for each meeting, which we can use even with mobile data or Wi-Fi. Think with Google It allows us to know the latest trends in web marketing and know if they work. It is one of the most complete internet resources, because for a good digital marketing plan it is vital to know the success stories with certainty. It has a function called Consumer Insights, which includes a search engine for specific data on digital consumers. It has The Creative Shortlist , it is a list of the most prominent advertising campaigns. Use a tool capable of locating the most appropriate market niche to carry out an advertising campaign. This is called Global Market Finder .
