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Find out what are the 5 differences between ATL and BTL that you need to know to apply in your marketing strategy

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Find out what are the 5 differences between ATL and BTL that you need to know to apply in your marketing strategy

When we talk about themes related to boosting brands mobile phone numbers brisbane and promoting products, the key points within Digital Marketing, such as Advertising and Marketing ATL and BTL, are part of the development of promotion campaigns. For this reason, in this article we will explain these concepts and their differences.  mobile phone numbers brisbane  With the arrival of technology and mobile devices, brands had to innovate in the way they advertise, a fact that allowed them to rethink their marketing and advertising strategies . What do ATL and BTL mean? mobile phone numbers brisbane These concepts emerged in the world of advertising campaigns in the 50s, since P&G, a brand of mass consumer products, began to pay different amounts to mobile phone numbers brisbane different advertising agencies ,

making the practice, from that moment, a standard. mobile phone numbers brisbane Now see what each of the acronyms means. ATL Advertising The acronym is an abbreviation for Above The Line , or above the line . It is a term that refers to all advertising and marketing actions that are aimed at a massive audience, without any type of segmentation. mobile phone numbers brisbane It is often used to develop brands, promoting consumer appreciation of the product . This type of advertising seeks to reach a large number of people , but without actually targeting those with interests related to the company. mobile phone numbers brisbane ATL advertising offers 3 main benefits, which we’ll look at next. 1. Better range When we use this type of advertising, the focus is on mass media ,

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such as radio, television or the press a mobile phone numbers brisbane media that still has millions of users today. 2. Connection with the audience The aforementioned media has the advantage of using images or broadcasting spots on television and carrying a much clearer message to connect with the public. 3. Greater brand awareness mobile phone numbers brisbane Bringing a brand to the eyes of many potential customers undoubtedly promotes awareness of the company or the product,  Hong Kong Lead  which increases brand awareness . Well, now that we know the main benefits of Above The Line advertising , mobile phone numbers brisbane let’s look at the other side of the coin, Below The Line . BTL Advertising The BTL advertising, or Below The Line , which means down the line , mobile phone numbers brisbane it is not, in fact, a concept opposite to the former.

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