There are tons of different types of offers you can use to attract visitors to engage with your brand, but always consider where those readers are in their buyer’s journey and what they would most likely convert on at that stage. Then, to increase conversions, make sure that the offer attached to your blog article (via calls-to-action, buttons, etc.) is the next natural step for the reader. Tip 4: Develop a content map One of the best ways to give the people what they want at the right time in their buying journey is to create a content map. This is where you gather .
All the Great Topics You Have Brainstormed and the Articles
And offers you’ve written around a certain topic. Plan a natural path for your buyer to take. Your first step is to divide your assets into the buyer’s journey stages. Awareness consideration and decision. Then decide what offer (or offers) would move the reader from one stage to the next. Your content Jordan Phone Number map will show you the gaps you need to fill and the areas where you’ve already made substantial progress. This will help you add relevant topics to your editorial calendar and determine the right article-CTA pairings when the time comes to publish.
The Topic Litmus Test is a Great Tool to Use When Trying to Decide
If a topic is really the right topic to move your business forward. This test consists of four seemingly simple questions that you (or the person who suggested the topic) should be able to answer easily: Is the topic relevant to your buyers? (Bonus points for being able to pinpoint how the topic is relevant.) At what stage of the buying process would someone need this information? What are the exact words the buyer is using to ask for this information? Is a blog article the best format to relay this information to the buyer? If you or the subject matter expert (SME) cannot answer these questions.