Digital advertising could be summarized in the placement of ads on websites, social media, or apps, but that is a very simplistic vision because in all these transactions there are elements and participants that are very important. We tell you seven concepts that you should know Peru Mobile Database about digital advertising. Digital advertising can be summarized in placing ads on websites, social media, or apps, but that’s a very simplistic view that these transactions are in all elements and participants are very important. We tell you seven concepts that you should know about digital advertising.
Related Notes: 3 ingenious packaging concepts for bottles 7 Basic Financial Concepts Every Marketer Should Know 8 social media concepts that you must master in 2014Printing Impressions are the number of times an ad appears on the screen. If we open a website or an app and see an advertisement, an impression is counted and the advertiser is charged for it.
Visibility During the last months this has been one of the most important issues in the digital advertising sector. If an ad is placed at the bottom of a website and the user never reaches that part of the page and therefore does not see it, the impression counts and is charged. Some publishers such as Facebook and Google have started charging only viewable impressions, that is, they appear in front of the eyes of users.
Transparency Today, more and more customers are demanding clear accounts for every peso or dollar they spend on digital ads. There are fraudulent companies and people on the market who place ads on sites that are only visited by bots to collect impressions. Transparency is the detailed obtaining of how and where each banner, video, or a link was spent.
Publisher, It is what was previously known as a platform, it can be a website of any type, even of the large media, a social media service, an app, etc. It is the Brother Cell Phone List company that offers advertising and public spaces to advertisers and often includes all the elements mentioned. Ad Network It is a company that is responsible for connecting publishers who sell advertising space with advertisers.
Click-Through Rate It is a rate that helps to know how effective an ad is looking to drive traffic to a website. It is obtained by dividing the number of clicks by the number of impressions. Engagement metrics They are contemporary metrics that seek to give a better overview of the performance of the ads beyond clicks: how is the interaction of users with the ad, what actions does it lead to, if it has shares, likes, favs, RTs, etc.