last item in the flow, like in this sample from Kazakhstan Email List Venngage: If you fail on the first flow point, viewers may leave early or merely scan the infographic until they get bored or frustrated. If you fail on the second, you lose the power of infographics’ shareability because viewers won’t Kazakhstan Email List know what to do next. 2. UNCHECKED MATH If you include numbers, it’s essential to check your math. More than one infographic has Kazakhstan Email List surrendered credibility through a simple error or even a clear mistake.
marketing is about creating experiences for customers. It’s about giving them a reason to consider buying from you.
A few common arithmetic errors you see on the Kazakhstan Email List web include: Graphs where the amount represented doesn’t match the comparative visuals Errors in subtraction, multiplication, or division Digit transpositions, such as “18%” entered as “81%” Numbers commonly understood to be out of Kazakhstan Email List date Percentages that don’t add up to 100% With that last error, it’s common for polls Kazakhstan Email List and research with multiple possible responses to correctly provide percentages that add up to more or less than 100%.
If that’s the case for your infographic, include a Kazakhstan Email List footnote explaining this. In all cases, make it a specific person’s job to check for these and other errors for every number you include or represent in your infographic. Make sure that person is good with math. During this analysis, Kazakhstan Email List they should also examine the context of a statistic. For example, if you find something Kazakhstan Email List suggesting three out of four people trust online reviews, are they saying 75% of the general population do so, or just three-quarters of people who use
