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Email Marketing Tips: What I Learned Sending Over 6 Million Emails Through Rock Content

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Email Marketing Tips: What I Learned Sending Over 6 Million Emails Through Rock Content

Our email marketing specialist, Clara Borges, australian mobile number online shared what she learned by sending over 6 million emails! Check out! Exactly 12 months ago, I joined Rock Content without having much experience with email marketing .  australian mobile number online  Yes, I had already shot thousands of people through Mailchimp, worked with some simple targeting and tracked metrics like open, click and conversion rates. But nothing had prepared me to face such great volume, australian mobile number online demand and demands as we have here. In one year, I sent more than 6 million emails that arrived in the inbox of people all over australian mobile number online Brazil (besides Portugal, Angola, Mozambique ) .

There are few marketers in Brazil who have the australian mobile number online opportunity to devote much of their time to email marketing strategies, and even less who have at their disposal a base of hundreds of thousands of contacts that can be used as a testing laboratory and optimizations. Fortunately, I am one of those lucky people (and now also Marina Cordier , our Email Marketing Analyst)! That’s why I’m here to share with you some australian mobile number online things I learned managing the email marketing strategy of this machine that is Rock Content. For this article, I chose learnings that I believe cannot be found in content about good email marketing practices that you can read around. australian mobile number online Let’s go there? “You will be wrong. But that’s okay, I’m wrong too” This was the first sentence that Renato Mesquita , our Marketing Manager, australian mobile number online told me when I sent my first email shot.

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Email marketing can be cruel to the australian mobile number online professional behind each mailing. Unlike other digital marketing channels such as social media or paid ads, an email cannot be undone or changed after you click the fateful “send” button. australian mobile number online Add to this the fact that email marketing is sent eon masse to hundreds or thousands of people,  Hong Kong Lead  and you have the right recipe for small heart attacks and lots of gray hair. australian mobile number online Among the 6 million emails I sent, you can be sure that many were in error. Are we going to laugh at some of them? The email was sent with the sender “Diego Gomes”, and the body of the email said “australian mobile number online A hug, Victor Piranha ”; australian mobile number online The subject was with a letter missing; Grammatical and typographical errors;

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