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Email marketing automation strategies

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Email marketing automation strategies

This time we had a very interesting interview about email marketing automation. For this we have the presence of two experts, Sol Romeo and Alex Vera from Doppler.

What is email Finland Email List marketing automation?
It is a way used by companies, startups and entrepreneurs to maintain one-to-one communication with their clients.

How does email marketing automation help us?
Mainly, to have a one-to-one communication since our shipments are related to the activity of our clients. It is an action / reaction effect when someone meets a condition, such as joining our database, at that time a previously programmed message will be sent.

As a humorous summary we can say that it is “leaving a small army of robots working for you.”

What is the difference between segmentation and automation?
Segmenting is selecting specific groups to which information of interest is sent; however, automation is more personalized, which is why flows are created, which may be different for each person. The best ally for automation and these flows is planning, since you must first understand how the flow conditions are going to work.

Why is it important for companies to implement an email automation strategy?
First of all, to save time. By having an automated process we can allocate more time to perfect it without having to be aware of each shipment.

Once the automation is done, what should we pay attention to?
To the data, as we frequently comment on Soy.Marketing, it is essential to analyze the data to which we have access with these processes; By doing this, we will be able to know if our strategy is meeting the objectives we set or it is necessary to modify the formula.

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