Selling online has become an urgent need for all those brands or businesses that want to expand their growth, especially in these times of quarantine. Given the impossibility of opening physical stores as a preventive measure against the pandemic, the option is to bet on e-commerce; but how to sell more through it? While it is true that the main objective of an online store is to increase our sales, it is no less real that it is not something that will happen on its own and overnight. So it is necessary to implement a digital marketing plan to help us strengthen our online store , a task in which the support of a digital marketing agency would be very useful . Bhutan Email List We may already be immersed in this world of ecommerce or that we are entering it, in any of the cases the important thing is to correct the errors from the base. For example, knowing how to convert visits into sales. The first thing we must do is identify what phase of the process we are in: attraction, conversion, closure or loyalty. So we can put the focus there to avoid losing valuable opportunities. Many are the techniques that focus on the attraction and closure phases. In the first one, unproductive situations such as low traffic and few clients can be attacked; while the second deals with problems such as our website receiving many visits without converting them into customers.
For problems in the attraction phase, we only have to make our company more known through a content marketing strategy, online advertising, presence on social networks, among other strategies. How to sell more on the Internet? Now, to know how to sell more it is necessary to convert visits into customers. It is not about capturing the user and making a sale but about knowing how to retain them so that they become part of our database. This is because they may not be prepared to buy, but at least to let us enter their mind and take us into account when they need what we have to offer. The key is inbounding as well as Lead Scoring and Lead Nurturing . Inboundization has to do with strategies focused on Inbound Marketing, generating results in the short and medium term. We can inbound visits and web traffic or to our database. For their part, Lead Scoring and Lead Nurturing are techniques that promote the reactivation of this database in order to use it correctly. The purpose of Lead Scoring is to segment it well, while Lead Nurturing is to help the lead move through the buying phase. Apart from the keys that we have just read, to increase our online sales we must attend to other important aspects that will allow us to provide a plus to our visitors and future clients: Web users, especially those who visit ecommerce’s, highly value clarity and ease of navigation.
So reviewing the behavior flow of our users, as well as their browsing experience on our page is crucial. In this context also enters the loading speed. We must take actions such as optimizing images, having an effective cache policy or reducing the weight of elements, all guided by professionals to improve the speed of our site. Describing our products in a concise but complete way will be a big plus. Adapting our website to all devices or making sure it has a responsive design will attract more and more leads and customers. Transmitting trust on the Internet is very important in the case of ecommerce , so it is essential to correctly install the SSL security certificate on our site. Hong Kong lead Another relevant aspect to sell more over the internet is to simplify the registration process, so we must avoid asking for unnecessary data. Two infallible techniques in ecommerce to improve the purchase ratio is cross-sell and up-sell. The first deals with recommending complementary products to the one that a user has already chosen to buy; while the second translates into the possibility of offering our clients a superior product or service. And last, but not least, is to encourage the opinions and reviews of other buyers; This helps humanize our website and increase user trust.