Marketing has traditionally been formulated under the cover of the well-known 4P’s: Product, Price, Point of sale and Promotion. They are the Indonesia Mobile Database four fundamental elements that marketers should always keep in mind when developing their marketing strategies. With the rise of new technologies, conventional marketing has had to make room for online marketing, which also has its own formulas: the 4F’s.

Related Notes: Why is the 4P theory no longer working for marketing? What is marketing applied to the Internet? The most used online marketing terms in 2014 It was in the manual “Let’s talk about interactive marketing” where its author Paul Fleming talks about this new paradigm, about the 4F’s of online marketing. These are: Flow . It refers to the “mental state in which an Internet user enters when immersing himself in a web that offers him an experience full of interactivity and added value”.

Functionality . When the surfer is in this state of flux, he is ready to be caught. However, for that to happen, the website needs to be attractive and, above all, functional. Navigation must be intuitive and easy for the Internet user. At this point, the KISS rule should be applied ( Keep It Simple, Stupid! ).

Feedback . When the user has entered the Brother Cell Phone List flow state and remains in the navigation, it is time to establish a relationship with him to find out what he likes and what would improve. The Internet enables that much-needed feedback so that companies better understand users and can better meet their needs. Loyalty . Once that relationship and conversation with the Internet user has been maintained, it is the ideal occasion to build loyalty and not let him escape.