In another edition of Content Hackers, worldwide phone number list the Marketing Research Supervisor at Rock Content, Juliana Ribs , interviewed Felipe Navarro , Head of Marketing at SONDA Brazil . Since 1974, SONDA has added value to its customers through the intensive and efficient use of information technologies,  worldwide phone number list  delivering quality services and solutions that support the management and IT of companies. Felipe Navarro: I have about fifteen years of experience in the Marketing area and I have been at SONDA for four years. worldwide phone number list I have a degree in journalism and I started on this front, writing content. I did a postgraduate degree in Marketing and Business Management. I worked in several segments before migrating to IT: sports, telecommunications and I highlight that I developed innovation and worldwide phone number list Marketing projects, mainly in the legal segment. At SONDA, I started as a communication coordinator.

I was responsible for all communication to the worldwide phone number list market and internally and, with the structuring of the processes I did, I became a manager and today I am responsible for all of SONDA’s Marketing in Brazil. SONDA is a company that has been in the market for over forty years and works with IT services and solutions for companies. worldwide phone number list It has a broad IT portfolio and a vast customer base. It serves from specific IT needs, to great solutions that impact the customer’s business and how it presents its results to its consumers, shareholders and stakeholders in general. Felipe Navarro: Based on research and market information, worldwide phone number list we found a movement of buyers and companies’ funds in IT hiring: the migration of the IT area to other areas of the business. So the role of the purchase decision maker worldwide phone number list is changing depending on the solution.

When it comes to business solutions worldwide phone number list where the biggest impact is not IT, the CIO and the IT area becomes a strong influencer in the purchasing process and he is still the main decision maker in some cases. However, in most business solution contracts, the other areas of the company, that is, the finance, sales, operations and marketing, are the ones who make worldwide phone number list the decision to hire technology to solve their problems. We, who have been established in the market for a long time, have a good relationship with IT,  Hong Kong Lead  but we didn’t have a wide reach with the business areas. Therefore, to help and leverage the business areas, worldwide phone number list we decided to invest in Digital Marketing. This investment encompassed both the generation of content and the act of promoting actions through these means. worldwide phone number list We initially defined how we would generate more leads and achieve this public and, furthermore, how we could educate them.