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Content auditing: what is it and how to leverage your results by prioritizing the right optimizations?

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Content auditing: what is it and how to leverage your results by prioritizing the right optimizations?

Content audit is the systematic analysis of www canada phone number posts and pages on a website. Its aim is to verify that the content is in line with current business strategy and the latest SEO practices, as well as improving performance in terms of traffic, engagement and conversion. Creating valuable content that delivers true solutions to the  www canada phone number  audience is critical, but Content Marketing goes far beyond that. Websites need to keep up with changes in the internet, the market and, above all, consumers in order to remain relevant. In this sense, it is necessary to develop an www canada phone number intelligent way of organizing, analyzing and optimizing published materials so that your brand continues to generate and even improve its results on the internet, www canada phone number and this is the main role of a content audit. In practice,

what this process proposes is a real “cleaning” on the website, www canada phone number in which everything that is disposable or harmful is repaired or eliminated, and what is valuable is improved to generate even better results . Check out the topics we’ve prepared on the subject: Stay with us and learn how to make your content www canada phone number perform at its best! How does a content audit work? A content audit may require removing posts, optimizing pages, updating materials, technical SEO adjustments and even changes to the direction of Digital Marketing strategies . www canada phone number All these actions, however, must be guided by reliable analyzes and manually evaluated by a professional – such care is essential in this work. To illustrate the process, www canada phone number we can understand the audit as a check-up to verify the “health” of an internet site.

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For this, we need to define diagnostic methodologies and tools, www canada phone number in addition to providing the most appropriate “treatment” through adjustments, cleanings and configurations. The auditor or team responsible www canada phone number for the audit relies on specialized spreadsheets, software and tools to collect, organize and analyze data from the site and its distribution channels .  Hong Kong Lead  However, there are several ways to do this work, so the process must take into account the www canada phone number needs and objectives of each company. The most important thing is that it is developed in a systematic way. That is, the information needs to be arranged in a clear and assertive (categorical) way, so that it is possible to analyze, with due precision, the characteristics and www canada phone number performance of each content . What is the importance of this work?

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