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Check out the differences between OKR and KPI and how you can use them in your company

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Check out the differences between OKR and KPI and how you can use them in your company

Do you already use OKR and KPI in your strategy? mobile directory australia This combination allows you to focus on the most important results and measure them, making better decisions. It’s a way to simplify this process amidst the turmoil of data that exists. It is very important that you have a clear, defined and well-documented marketing strategy ,  mobile directory australia  setting the next targets to follow through OKRs . On the other hand, some people confuse these results with KPIs , even swapping one for the other. This confusion between the concepts of OKR and KPI can lead to your actions being misdirected, wasting time and money. In this article, we will clarify these doubts by explaining: mobile directory australia What does OKR mean? What is a KPI? What is the difference between OKR and KPI? Why are both important? How to use OKRs and KPIs in your strategy?

By the end of the reading, you will know how to choose mobile directory australia and apply goals and indicators to improve your results, how to attract the persona , increase sales , scale the business, and many others! What does OKR mean? OKR stands for Objective and Key Results, a methodology used by companies to define expected results. In practice, when you establish an OKR, you create a set of a desired goal, that is, mobile directory australia a qualitative description of the set of outcomes that must be achieved . With this methodology, companies are able to focus on the areas they consider most important to improve them. That is, instead of creating dozens of goals and getting lost among them, mobile directory australia you reach one target at a time, focusing all your mobile directory australia team efforts on what is important for the company to move to the next level.

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Note that the main objective is to present a subjective desire, mobile directory australia while the key results show what the success of this action would be. For example, let’s think that a SaaS company would like its customers to be ambassadors for its brand. In this case, “getting the customer to fall in love with the software” is the goal. mobile directory australia But, what to do to make this happen? How to achieve this result?  Hong Kong Lead  This is where key results come in. An objective can have a set of actions that, together, achieve the expected result. In our example, it could be: reduce churn by 5%; make three mobile directory australia monthly software updates; achieve NPS in the zone of excellence. What is a KPI? KPI is short for Key Performance Indicator, a performance metric to show if mobile directory australia organizational goals are being achieved. mobile directory australia Did you notice that key results use the SMART methodology ?

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