A Chabot is a robot that has enough development in terms of artificial intelligence to establish a conversation with a real user. Its existence dates back several decades, but it was the need to improve customer service that made them resurface as extremely useful tools when it comes to developing comprehensive digital marketing plans and boosting sales. Syria Email List On the other hand, there is also what is called Hatbox , which refers to the chat box that appears as a respectful window on a website. In it we can see a profile photo with a welcome message that, in addition, will kindly ask us if we need help or any kind of guidance. If you answer, the bot will be activated to solve your query, since it is programmed to “understand” your questions. What are the benefits of incorporating a Chabot on my website? The advantages are several, but the ones that have the greatest impact are the following: Bounce rate : Visitor permanence tends to increase on the page,

causing the bounce rate to decrease considerably. This factor today is very important when facing a positioning strategy. Capturing potential customers : By resolving their doubts and concerns favorably and in record time ( It is active 24 hours a day! ), Without having to make a call or send extra messages, the impression generated on a potential customer is very positive so, if he does not buy, it is likely that he will carry out other actions – social, for example – so as not to lose sight of us. Database : Chabot are equipped in such a way that they can get users to voluntarily provide important data such as name, surname, telephone number and email . Thanks to this, the company can contact the person in question to deepen the service provided and finalize the sale . This point is, perhaps, the most valued by companies. More sales : According to statistics, many portals have decreased the bounce rate and increased the conversion rate when users reach the payment gateway from the shopping cart,

since many doubts arise specifically in this last step. Language : If we remember the first Chabot, surely we have in our mind the image of responses that were obviously automatic and not very useful, sometimes they became incoherent. Currently this is no longer the case, since the vocabulary loaded in the system is extensive, it is available in more than one language and several answers can even be included for the same query, making the interaction more dynamic. But isn’t a Hatbox as invasive as a Pop Up? The answer is no. Hong Kong lead An element like this, in addition to being discreet and having a natural behavior, can be discarded by the user without representing a nuisance for him or her. In case you regret it, you can open the window again whenever you want. To take an example, Dig iChat is a company that provides the Chabot service and it is the one that we use at MKT Marketing Digital in such a way that our visitors can navigate without any difficulty.