Teens are using more and more messaging apps and less social media. In the United States, Kik is gaining popularity among young people and some brands are already taking it into account for their digital marketing campaigns. Adolescents increasingly use more Portugal Mobile Database messaging apps and less social media. In the United States, Kik is gaining popularity among young people and some brands are already taking it into account for their digital marketing campaigns.

Related Notes: Michael Jordan announces brand new Snapchat store What community managers and brands need to know about the new Snapchat update Should your agency hire Snapchat specialists? A recent study by Frank N. Magid Associates indicates that young Americans spend more time on messaging apps than on social media. Among the most popular apps among teens are Kik, Facebook Messenger, and Snapchat.

Kik is an application developed by a Canadian company available for iOS, Android, and Windows Phone mobile devices. According to data from AdWeek, the average Kik user spends 97 minutes a week using the app and sends 73 messages each day. For this reason, brands and agencies are beginning to pay more attention to the application and already include it in digital marketing strategies.

Kik has more than 200 million users globally and brands like Burger King already use it to connect with young people. This week the Colts Indianapolis became the Brother Cell Phone List first team in the NFL to use Kik to reach out to their fans. Another company that has used the platform for marketing purposes is 20th Century Fox, which ran a Kik campaign to promote the movie Maze Runner: The Scorch Trials through “sponsored chats” and animated gifs with scenes from the film.