We could say that from the idea “unity is strength” arises the concept of blended marketing, a growing trend due to the many benefits it provides to brands. And, why use only the Georgia Mobile Database resources provided by online or offline marketing when both can be used? Related Notes: What is blended marketing? 5 examples tell you 10 current marketing terms you should know What is turbomarketing? 3 definitions
In a article Forbes , author Héctor Meza writes that “there is nothing more outdated and obsolete in marketing than using a single channel to spread the key messages of your brand.” This professional defines, then, blended marketing as “a mixture of marketing tactics from both social media and traditional media that generate a much more complete and comprehensive strategy.” From his point of view, the conclusion is clear, if consumers “have become multiplatform”, marketing should be like that too.
On the other hand, from the blog IMF Business School , they have also wanted to contribute their grain of sand about this concept. Blended marketing refers to “merging the channels or media” , so “it is necessary to have knowledge of digital marketing, but also of the traditional one”. The Business School ensures that “this merger makes the messages more receptive to the target audience.”
The third definition comes from the hand of the Brother Cell Phone List marketing agency Grupo BWT . “It is the ideal combination of digital marketing with traditional marketing, the combination of Inbound and Outbound Marketing ” they indicate, adding that the campaigns created under this strategy “seek digital interaction, and then support its dissemination with outbound or traditional media” .