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One of the main advantages of using content to reach your audience is that it is less invasive compared to conventional advertising . Although the type of content, when it is aimed at companies, is different than when it is aimed at end customers, since we would not be dealing with but Brunei Email Lists with customers who think much more about a purchase decision. This means creating a much more elaborate and higher quality content, even with a much more strategic design.

How to apply content marketing for companies
One of the first things to do is set goals . That is, determine what you want to achieve with that B2B strategy, which can be from increasing the database or sales to improving the brand image. It will also be necessary to identify the type of audience you want to attract , since although we are talking about companies, it is important to target those that may really be interested in the product or service offered by the brand.

The next step will be to create content that is related to the sector to which the company belongs and that may be of interest to the public. For a good B2B strategy, the content that works best are electronic books, technical documents, audiovisual material with relevant and quality information … Everything must be visually attractive.

Once the content has been created, the transmission channels that work best should be found taking into account the type of content and the recipient. And, finally, measure the results and analyze them to detect possible errors or aspects that need to be modified or changed to achieve better results.

One of the most frequent doubts within inbound marketing is usually what type of content to create. Although not all content has the same reception depending on the type of audience it is aimed at, you have the following options:

The webinars are one of the types of content that has gained more popularity over the past year. These are presentations, usually live, that are made through platforms such as YouTube or Zoom, even through

It is ideal for generating customers, since it allows you to promote courses and products. It is also a way to expand the database with users interested in what the brand offers.

The emails are one of the fastest ways to inform and direct users who have previously shown interest in the brand of news, offers, promotions … We believe that every company should take action to email marketing to keep in touch with your leads.

The White Papers , also known as sector studies, are documents or publications that aim to explain a concept or a particular topic. These types of publications are used within many different fields, especially in


The Case Studies or case studies are publications or documents where figures, statistics or data that refer to some results are discussed. Usually this type of content is complemented by videos, white papers and other types of content.

The blog is one of the most used resources by brands, since it allows publishing a large amount of relevant content for the user that, in turn, helps to position the web in search engines.


Although it depends on the purpose, in an or downloadable topics can be covered in a much more detailed and extensive way. Of course, the design should always be taken care of as much as possible, as well as the spelling and other aspects that can give the brand an image of professionalism.

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