Each social platform, as we well know, has its own algorithms. Remember that an algorithm in these spaces serves to establish the order of the content that will be shown to users . That is why it is extremely important to know the operation of each system, since it will depend on this that your brand rises positions and organically reaches the right audience. South Korea Email List The protocol established in the most used social networks is well known, but the question today is how this is applied on YouTube . At first, on YouTube the most privileged videos were the ones that got the most views. However, this metric was unreliable, because the system counted a visit without taking into account variables that are defining today, such as the time spent in the channel, the number of complete views, the chosen description and its thumbnails, factors such as the placement of subtitles, the selection of appropriate tags and,
of course, the degree of interactions (likes, comments and shares). All these modifications also had an impact on the monetization scheme , since these details are intrinsically related to the money paid by AdSense. What exactly does the YouTube algorithm determine? If the items mentioned above are positive, you will not only appear in the direct results, but also in the suggested videos, in the user recommendations on the main page and in the featured videos sector . The YouTube algorithm is also designed to make it easier for users to contact the material that really interests them . For this, the number of minutes consumed, recent searches and personalized notifications that you have activated are taken into account. How does YouTube benefit Digital Marketing? The presence of videos is essential in any digital marketing content strategy.
Beyond the creative techniques used to produce them, it is the format that is currently most requested by the public. On the other hand, it should be noted that the most recent consumer surveys have an unappeasable result: Every YouTube user watches at least once a month a video belonging to a large company or SME . Hong Kong lead Therefore, including this possibility, even if it is a long-term measure – it requires a medium budget – is essential to strengthen the positive image. Basic tips to plan your videos on YouTube Make videos that are at least three to five minutes long Design thumbnails that have a call to action Don’t forget to invite your viewers to subscribe Sort your channel into clear playlists Delete videos with negative traction Use YouTube Analytics to monitor results and correct errors Do not provide misleading material, user leakage is especially harmful on YouTube