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After a successful IPO, Pinterest focuses on growth

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After a successful IPO, Pinterest focuses on growth

Without getting as much media attention as Instagram , usa full phone number Pinterest’s growth continues at full strides. Based on sharing photos and ideas, the social network has a discreet development strategy. In April 2019, the company went public on the US stock exchange, with an initial public offering worth $11.3 billion. Since then, their numbers have continued to evolve and impress the market in recent months. Keeping an eye on the  usa full phone number   development of Pinterest is interesting both for companies that are part of the same segment and for those that can take advantage of the platform’s features. Pinterest is on its way to becoming a global brand Launched in 2010, Pinterest stands out as a platform that enables the creation of mood boards, usa full phone number which are nothing more than visual boards with different themes, such as decoration, food, lifestyle and travel. According to a survey commissioned by the social network to Talk Shoppe, usa full phone number the platform already has usa full phone number more than 300 million users around the world.

Therefore, the network shows great potential to usa full phone number become a global brand, considering that there is an increasingly strong trend towards investment in visual content. According to information from Slice , usa full phone number the use of visual search has already increased product viewing by 48%, ensuring a 5% rate of permanence on the company’s website, usa full phone number which contributes to a 9% increase in the average ticket. Organizations that invest in visuals are expected to increase their profit margins by up to 30% by 2021, as evidenced in the study developed by Crate . The company’s CMO is calm in seeking growth While usa full phone number competing companies are concerned about Pinterest’s expansion, the platform’s CMO, Andrea Mallard, has faced this process with ease. In an interview with the remarketer consulting portal, Mallard says that his priority in 2019 was to identify the usa full phone number brand principles to be experienced in the company.

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The intention was to differentiate the company usa full phone number from other platforms, using a single strategy that would be sustainable over the years. To do this, she had to create a list of projects and brand ideas to illustrate how the strategy should work in the real world. CMO shows caution for the company’s growth to be successful. ”I’m also focused on not risking business along the way. usa full phone number As the first CMO, I have to ensure that we are growing the business responsibly as we grow. This requires going deeper into the data,  Hong Kong Lead  understanding which types of advertisers and Pinners we want to attract to the platform in an efficient way and with the greatest possible reach,” he said. In this way, the business tends to develop in a sustainable way, usa full phone number without adopting radical measures that at first may seem profitable, but later on may cause damage to finances and to the brand itself. Number of Pinterest users has also increased usa full phone number Pinterest doesn’t stop attracting new users.

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