There are many role models that we can find of well applied digital marketing. However, all our attention is taken by counterexamples and it is precisely because these are the ones that remind us, as communication professionals, that we must avoid certain practices that, in the long run, could generate more problems than benefits. Turkey Email List On this occasion, what happened took place on the TripAdvisor platform . Often times, when we have to work on a new account or we get a client who has not yet made the digital leap, we have to carry out an in-depth analysis on what the best options are for the company in question. It is well known that a clothing store does not necessarily need to have an active presence on all social networks, since the highest and best performance will be in certain spaces, such as Instagram. When the sector that concerns us is the gastronomic or the hotel sector, an extra question also arises: We need to obtain favorable opinions about the products that are marketed in the establishments and the quality of the service provided .
This is a fundamental factor if you bear in mind that today there are many users who, before confirming a purchase, seek opinions from other consumers on the Internet. To achieve this objective, there are important catalogs such as Booking or TripAdvisor, which are sites where customers can leave their impressions of a visited place and a series of star ratings. It seems very easy and reliable, but not all that glitters is gold, since although the system asks us to confirm a series of data, both to register as owners or as clients, it is relatively easy to skip these formalities. So that’s when what we should avoid comes up: Many beginning (or poorly advised) firms pay for positive ratings and reviews. This should not be done, because these modalities are almost always visible and end up affecting the image of the premises. In addition, it goes without saying that, however beautiful the words may have been, it is not real. The same goes for buying Twitter followers, Facebook fans and wherever you can imagine. The case of the Shed at Dullish, the restaurant that never existed The Shed at Dullish is a fictional restaurant invented by journalist Obeah Butler.
The purpose of this experiment was to show that the internet and social networks are not always reliable for making purchasing decisions. How did you come up with the idea? According to his statements, he was inspired by his own experience as a fake food critic , as he was paid to give good opinions without even showing up on the site. Hong Kong lead So, with the help of a telephone and a lot of creativity, Obeah took a series of photos of supposed gourmet dishes that were nothing more than montages of shaving cream and bath pills. Then he signed up for TripAdvisor and when he was accepted in May, everything started rolling. He called his friends for helpful comments, and from the bottom (18,000, roughly), he climbed to 156 in a couple of months. Then he started getting bookings from people who were actually looking for places to eat in London and was even contacted by other culinary experts.