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8 Tips to Produce the Perfect Email Marketing Layout

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8 Tips to Produce the Perfect Email Marketing Layout

If you want to increase your company’s visibility, england cell phone numbers you cannot discard the use of email marketing . E-mail marketing? Isn’t he outdated? The answer is categorical: “no!”. Email is still the most used means to build, maintain and improve the relationship of successful companies with their customers.  england cell phone numbers   Among the advantages is the fact that it is the lowest cost digital marketing tool for your company which, in turn, results in a higher return on investment (ROI). However, for you to send high quality emails (that is, those with the highest ROI rate ), you need to pay attention to 2 factors: message and design. england cell phone numbers Remember:

the content of the email is formed by the combination of message and design. england cell phone numbers However, just having a smart message that follows the above parameters is not enough for your email to be efficient. It is essential to be equally careful with the way in which this message is presented, that is, with its design. In this post, england cell phone numbers we’ve separated 7 tips on email marketing layout best practices for your next email. Check out: 1. Look for images and animations that are lightweight GIFs and images are welcome in your email as long as they are contextualized. england cell phone numbers They increase reading time and hold readers’ attention. An important factor is that these multimedia features are lightweight. Put yourself in the reader’s shoes: england cell phone numbers the faster images load, the greater the chance of reading the content and interacting with it.

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Also, when you place a large image, england cell phone numbers it appears in the user’s email: “click to open the image”. And very few actually click. 2. Use your brand’s visual identity color palette Your brand already has a visual identity that has been studied to convey your company’s values ​​to your persona. Therefore, any and all material you produce must respect this identity. england cell phone numbers When writing an email,  Hong Kong Lead  it’s no different. You need to use your brand’s color palette so that, when opening the email, your customer immediately england cell phone numbers identifies that it is your company. 3. Submit a call to action (CTA) The purpose of your messages is to make the reader have some kind of reaction to the proposed content. So choose the most appropriate CTA for the england cell phone numbers stage of the funnel he is in and use this tool to increase his engagement with your company.

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