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6 things marketers need to know about mobile advertising

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6 things marketers need to know about mobile advertising

The increase in the use of smartphones triggered investment in advertising for these types of devices. We tell you six things marketers should know about mobile advertising. Mexico.- The increase in the use of smartphones triggered the investment in advertising Iceland Mobile Database for this type of device. We tell you six things marketers should know about mobile advertising.

Related Notes: What is branded content and why is it fashionable? 7 essential concepts of digital advertising that you should know A chart collects fictional beer brands, how many can you recognize? 56 percent of content online is consumed through mobile devices such as smartphones and tablets, according to Comscore data.

According to the Interactive Advertising Bureau, IAB, in 2014, 31.9 were invested billion dollars in mobile advertising, an increase of 64.8 percent over the previous year (19.3 million in 2013). EMarketer estimates assume that by the end of 2016 the investment will be 101 billion. Iceland Mobile Number List

The United States and Canada have 44.9 percent of the investment in advertising mobile, with 14 thousand 318 million dollars, while Latin America occupies the last place with 0.8 percent of the share, adding just 239 million USD. There are three main types of mobile advertising: Display (banners, videos, can be seen in the browser or in apps), Search (sponsored search results), and Messaging (SMS advertising messages).

In the United States, Facebook accounts for 37 percent of Display advertising revenue mobile, according to eMarketer data. For its part, Mark Zuckerberg’s company has announced that 76 percent of its advertising revenue comes from mobile ads, while on Twitter the Brother Cell Phone List figure is 88 percent More and more advertisers are demanding that they be charged only for viewable impressions, that is, for advertising that actually appears on the screens of smartphones and tablets.

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