Google Search Console has improved a lot in recent years. Some powerful features were added to guide webmasters to boost their website SEO, such as rich snippet enhancement and performance reports, indexed pages report, new filters to the performance report, and more.
By following the latest updates and mindfully utilizing the data given by the Google Search Console, you can improve the organic presence of your domain.
As you read further, you will explore some of the powerful Google Search Console features to improve the SEO of your selected property.
Here are the best Google Search Console features to improve SEO:
1- Identify Search Queries That Are Generating Impressions But Fewer Clicks
Go to the “Performance” section and click on the “Queries” tab as shown in the image below. Here, you can see all the search queries for which your website is ranking.
Now, export the report to a spreadsheet.
These queries are low-hanging opportunities to maximize organic traffic on your site.
Click on Pages to identify the page that is ranking for these queries. Now, add these queries to the page’s content to further improve the relevancy. Avoid repeating the phrases and use only unique and LSI variants that are related to the matching queries.
Doing so will increase the content on your target landing page and also improve the relevancy of the page for ranking keywords.
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find more keyword ideas on search console
Here, you need to enter any of your website landing page URLs for which you want to get more keywords.
find more keyword ideas on GSC
Now, scroll down to the “Queries” section and see all the keywords for which your landing page is ranking.
Along with keywords, you can see impressions, clicks, and average positions.
see clicks and impressions
These are untapped keyword opportunities. You can add them to your SEO report and start optimizing your page accordingly.
3- Audit Your Site For Core Web Vitals Issues
Google officially launched Page Experience Update in November 2020.
A major part of the algorithm was Core Web Vitals which is a collection of metrics to improve site speed.
Core Web Vitals is a ranking factor since it directly impacts user experience.
Hence, it’s a must for webmasters to fix all the Core Web Vitals issues on your site.
You don’t need to check each URL manually. Google Search Console performs Core Web Vital test for all the URLs individually and provides reports for both mobile and desktop.
Visit “Core Web Vitals” under the “Experience” section. Here, you will see results for both desktop and mobile.
Click on the “Open Report”, to see all the pages with different ratings such as Poor, Needs Improvement, and Good, as shown in the given image below.
By scrolling down, you can see which Core Web Vitals issue you have on your site.
For example, in our case, we have CLS (Cumulative Layout Shift): more than 0.25. You can also check how many URLs are affected by the CLS issue.
You can click on the issue to check more details like affected URLs and average CLS score.
You can click on any example URL to check all the similar or grouped URLs.
Once you fix this issue, simply click on the “Validate Fix” button and tell Google that you have fixed the issue from your site.
Moreover, you can perform a detailed analysis of the Core Web Vitals performance of your site using Google’s tools like Insights. The tool will help you identify the exact issues that are causing poor page performance. You can take the required actions to fix the errors to rank better on .
29% of users’ queries that trigger featured snippets contain question keywords like why, how, and which.
Go to the “Performance” section, click on “New” and select query.
Here you can find keywords that contain typical question phrases like:
Tip: Recently Google added new features to the Search Console Performance report called the “Custom (regex)” filter. By using it, you can find question-based queries in bulk that contain multiple question phrases as listed above. You can enter the below expression to find tons of question queries.
This custom expression helps you find thousands of question-based queries that you can use in your content.