In recent years, those of us with our fingers on the French Email Lists pulse of the finance function in medium sized organizations have been inspired by the evolution of the CFO role and the finance function in general. Once regarded as the gatekeepers of risk and governance, the CFO has changed and advanced. French Email Lists Finance leaders have gone from historians of past performance, to real-time analysts French Email Lists monitoring an organization’s financial heartbeat, to data-driven decision-makers who leverage emerging technologies to digitally

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transform the business. The ongoing situation French Email Lists with COVID-19 has meant that many organizations have had to pause or pivot their digital transformation plans. Their focus has shifted to survival mode. There is no doubt that once the storm has been weathered, the CFO will remain firmly in the French Email Lists driver’s seat of their organization’s reignited digital transformation efforts. At Sage, we’ve French Email Lists seen the power of the evolving role. Here are five ways CFOs can help their organizations stay on track in the COVID era. 1. Reconnect

with your customers You may have had a strong relationship French Email Lists with your customers before COVID-19. It’s worth checking in with them now to see if their business needs have changed during these trying times. This is especially important in the fintech space. Consumer behaviours may have changed or French Email Lists accelerated your customers’ needs for different or evolved versions of your services. It’s French Email Lists also worth keeping an eye on the innovation that your competitors are driving. It can inform where and how you should be