Social Media has allowed competition between brands to be somewhat equitable due to the easy access to the tools it offers. But what is it that makes the difference between your company and the others? Related Notes: 3 brands that yielded their crown to the Jordan Mobile Database competition SOMA, the new WhatsApp competition Competition in social media increases: Pinterest makes its way into e-commerce
It is difficult to maintain the validity of a brand with the accelerated evolution in the digital age , constant renewal and adaptation must be a priority. Some brands have given in to the difficulties that this represents, such as Nintendo with its separation from Sony in the development of consoles (where the latter surpassed it); Sony was swept away by technology Samsung’s ; and Microsoft for Apple.
So that your brand does not have a period of crisis for ceasing to be a leader, we leave you tips that you must follow to avoid being crushed by the competition: Follow the profiles of your competitors on Social Networks What is the competition saying? Keeping up to date with the approaches with which they treat trendy topics on their different platforms and how it impacts users, will help you to know how to combat it in your networks.
Activate alerts to know the activity of other brands Follow all the information generated by the brand by activating alerts from Google or another application so that you receive them in your daily email. Power connections on LinkedIn LinkedIn will show you if the followers of your brand are also with the competition, which will give you the insight to create strategies that make you different and do not think about switching sides.
Communicate with your marketing team The Brother Cell Phone List marketing team is the main pillar of support in this mission. By conducting a review of all the information that the competitor issues, they will be able to propose effective solutions to stay on top. Check the material on their websites Do not miss any of their movements, because you can be sure that they are doing the same with your brand.