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5 Marketing Lessons To Learn From The Ashley Madison Case

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5 Marketing Lessons To Learn From The Ashley Madison Case

The Ashley Madison case is one of the worst brand crises seen in recent years, which has generated serious consequences, such as the suicide of two users of the website specialized in extramarital affairs, after seeing their personal information exposed after the attack on the servers of the page owned by Avid Life Media. What marketing lessons can be learned from this? The El-Salvador Mobile Database Ashley Madison case is one of the worst brand crises seen in recent years, which has generated serious consequences, such as the suicide of two users of the website specialized in extramarital affairs, after seeing their personal information after the attack on the servers of the page owned by Avid Life Media. What marketing lessons can be learned from this?

Related Notes: They report two suicides related to the Ashley Madison case, what responsibility does the brand have? What happens in the Ashley Madison case? (Infographic) The infidels are exposed: they publish data from Ashley Madison users Provocative advertising is not always a good way EL Salvador Mobile Number List

“Life is short, live an adventure” is the slogan of Ashley Madison, and it is probably a great magnet for the target they seek to impact: men and women with the desire to be unfaithful to their partners. In theory, it is an excellent marketing strategy, however, controversial advertising, such as Ashley Madison’s, can generate particularly strong crises, like the one the brand is experiencing today and which has caused the suicide of two clients.

2.- Honesty for clients For the argument used by The impact team, the name with which the group of hackers responsible for the Araque is identified, to justify the hacking of Ashley Madison’s servers, is that up to 95% of the users of that website are men, for what a great part of the men who accessed the web with the intention of looking for a lover of the opposite sex would obtain an incredibly low percentage of probabilities to obtain it. Being honest with customers is the best way to build customer loyalty.

3.- Responsibility for the handling of personal data Obviously, had she maintained adequate infrastructure and computing resources, Ashley Madison probably would not face the crisis she is facing right now. Customers when registering in web services are entrusting their personal data to the brand, so that trust must be reciprocated by providing adequate security. Face the crisis Brands must show their faces at all times, but particularly during times of crisis, as it can provide a bit of security and comfort to customers, making them see that work is being done to improve the situation.

5.- Respond to crises with actions Brands must Brother Cell Phone List execute actions that lead to the resolution of crises, for which Ashley Madison has offered a reward for those who provide information that collaborates with the capture of those responsible for the attack on their servers. Executing concrete actions projects an image to consumers that is capable of reacting and solving adverse situations.

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