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5 digital marketing mistakes you shouldn’t make

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5 digital marketing mistakes you shouldn’t make

1. Keep using invasive advertising. and are a thing of the past. Many users consider them annoying and more and more are installing ad blockers to avoid them: . If you want to be heard, avoid invasive formats and bet, for example, on native advertising or other more friendly formats.

All digital Antarctica Email Lists have audience peaks and declines and moments with more or less content competition. Hitting the right moment, that is, the one in which many of your users are connected but there is little content competing for their attention, can mean doubling or tripling the impact of your publications. Include the time factor in your content planning and avoid idle hours on social networks , you will see how you get much more out of your investment in digital advertising.

Many brand managers still make the mistake of believing that social media is a “youngster thing” and that anyone who knows how to use Facebook can take over the company’s digital presence. Error! The position of community manager implies a great responsibility, since it is the image of your brand before millions of potential users. It is not enough that your community manager does not make spelling mistakes: he must be a person with the appropriate training to have a strategic vision of your brand communication and not lose his head in times of crisis.

Another very common strategy error is to think that the objective of our online presence is to bring visits to our website or blog. Although increasing our traffic and visibility is important, it is essential to have clearly defined conversion goals: downloads, subscriptions, online sales … and focus on attracting quality traffic that increases conversion rates.

Many times this is in exchange for newer and more colorful formats, but email marketing still has a lot to contribute to your brand. Your email marketing program can be a true “secret weapon” to multiply conversions, but for this it is not enough to send a standard newsletter to all your users every month.

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