Marketing for construction is about communication and creativity. Lawyer Email And that’s why it becomes so distressing to discover that even in this area, Lawyer Email there are still clichés. It is even possible for us to say that we can reach the peak of marketing, but that in itself is a cliché. Today Fresh Lab has separated 5 clichés about marketing for civil construction that you should avoid, whether inside or outside the world of agencies. After all, many of us get stuck on our own ideas and end up taking the shortest route, Lawyer Email when that doesn’t make any sense. Lawyer Email Shall we update this together? For a hammer, everything looks like a nail | 5 clichés about marketing for construction You’ve been in the construction industry for years, you understand who your main customers are, Lawyer Email how to communicate with them, but you’re still not used to the online world. Therefore, it is possible to hear hundreds of tips out there. And, from them, form your own opinion on the best way to follow any digital Lawyer Email marketing strategy for your company.
The problem is that, many times, Lawyer Email you follow a strategy that is not the best for your business. Or even adopt something that many companies use, it becomes a big cliché for your potential customers, in addition to making a bad impression on your company and preventing new business. Lawyer Email Of the clichés you should avoid, we highlight: Lawyer Email ”Our company is the best in the construction industry” That’s true for marketing, but it’s also true for advertising beyond digital: look at the amount of billboards, banners, radio calls, Google Ads and Social Media ads, as well as that email in your inbox every morning. Everywhere there is a company whose call is placed as being the best in its segment. Lawyer Email The truth is that in a company, especially in the construction industry, having some differential that makes it the best in its segment, without specifying how it is different, is something very rare. And even if it were true, using superlatives to praise yourself can be a Lawyer Email negative sign for a potential customer for your business.
Not to mention that there are self-regulation rules Lawyer Email that do not allow any company to use superlatives per se. There are also platforms like Google ads, which already condemn the use of superlatives or comparisons with competitors in their ads. Therefore, avoiding this comparison with your competitors is one of the ways to avoid the 5 clichés about construction marketing that is so necessary. Hong Kong Lead In other words, forget the classic Lawyer Email phrases involving ” we are the best ”. Inside an aquarium, it is important to be the prominent goldfish How can I stand out within my area without looking appealing? It’s simple: don’t be generic. And, in general, do not try to be like the many brands that use the same slogan or similar logo. Lawyer Email That’s because, nowadays, trying to identify a new brand through its logo is almost an impossible task. All the logos on display appear to belong Lawyer Email to the same brand, just as they were Lawyer Email created by a single person.