Instagram is one of the social networks that arouses the most interest in merchants who hire a Community Manager or Digital Marketing advisor , as it is well known by almost all middle-level Internet users that a large number of Active public with a majority age group more than tempting. In addition, it should be noted that being owned by Facebook, this social network has quickly gained popularity, even gaining activity over its predecessor. Scotland Email List Today the young and millennial audience has slowly drifted to Instagram, almost entirely neglecting Facebook. So, following this reality, it is not strange at all that every employer is especially interested in opening an account of their store on Instagram and for this, you must evaluate some issues for the venture to be a success. As a first step, you must establish if there is a real possibility of succeeding on Instagram .

Although it does not happen often, there are niches that are not profitable on this platform, since the brand’s target audience is in another medium, such as Google AdWords . How to get this answer? Analyzing the context and the company itself, as well as its objectives, strengths and weaknesses! 4 Types to make your content more visible on Instagram Create a content strategy according to the image that the company wants to transmit to its audience, since this style must coincide in all the profiles in which the brand is promoted, beyond the fact that the content itself is different on each network What do you do on Instagram? Exhibit yourself in a very visual way , such as if it were a stained glass window. The essential thing in this regard is that the material you upload is of a graphic quality, at least, decent.

It is also not necessary that you publish many times a day, as if it were a fan page. In any case, you can rely on Instagram stories to achieve more movement in the account. Define what will be your sector to work on or, at least, what will be the first ranking of the general target that you want to conquer. As a result of these goals, establish what type of content you will share on Instagram in order to make a place for yourself in the field and ensure that your potential clients end up associating your brand with that niche that is of interest to you. Hong Kong lead These are theme unifiers and your first followers will most likely find you through them. What is recommended with respect to hashtags is that you create one that is typical of the brand and permanent, another that responds to the advertising campaign of the moment and, finally, those that are generic. Of course, do not abuse this tool.