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4 Marketing Strategies Microsoft Used With Windows 10

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4 Marketing Strategies Microsoft Used With Windows 10

Microsoft despite maintaining a market share well above any other operating system of the competition, at least in the personal computer sector, in recent years reaped an unfavorable image, gaining a reputation for creating old-fashioned products and little efficiency, as well Ghana Mobile Database as riddled with viruses and computer hazards, so you went to work to correct those errors, how did Microsoft manage to position Windows 10 on 75 million computers in one month?

Mexico.- Microsoft, despite maintaining a market share well above any other operating system of the competition, at least in the personal computer sector, in recent years reaped an unfavorable image, gaining a reputation for creating old-fashioned products. Fashionable and inefficient, as well as plagued by viruses and computer dangers, so he got down to work to correct those errors, how did Microsoft manage to position Windows 10 on 75 million computers in one month?

The worst thing a brand can do is blind itself to the facts, and Microsoft didn’t: Despite having the largest market share in PC operating systems, the company founded by Bill Gates and Paul Allen knew it was far from it. have the best image before consumers. Products like Internet Explorer got such a bad name that they became synonymous with slowness and lag, which is why a new web browser was developed for Windows 10, as part of a large package of enhancements.

Once the failure of Windows 8 materialized, which failed to rebound even with the upgrade to Windows 8.1, Microsoft began to work on how to remedy it, developing a product from scratch, taking into account the factors that led to success, and avoiding the errors that led to criticism and lack of acceptance, so Windows 10 is the product of the best ideas that the company has created.

Windows 7 is one of Microsoft’s most successful products, it was even partly to blame for many consumers not wanting to upgrade to Windows 8 or Windows 8.1, as it was such a good product that users saw no need to purchase the new operating system. However Brother Cell Phone List Windows 10 was given free to all Windows 7 owners, so it was not even necessary to convince them to upgrade, as everyone will have the option to try the news. A key part of the success of Windows 10 is the free update which included millions of users of Windows 7 and Windows 8.1, so Microsoft was guaranteed a user base robust enough to add value to the brand from the day of the premiere.

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