In fact, not only have near and near advertisements triumphed. But during the crisis, brands have gained intimacy and emotional. Proximity with their consumers. Consumers have increased the number. Of brands with which they say they have an emotional connection. But they have also rewarded those that were more and […]

They were not in their operations and they were not in marketing and advertising. Many companies didn’t know what to do: were the ads still acceptable? Consumers made. It clear that they did (multiple studies and statistics were done on it). But even so, many brands shelved their campaigns (the […]

Edition to this being a tough year, there are more reasons brands are afraid to commit. The match may be canceled and on the dates scheduled. For the final (february 7) a wave of the disease may be taking. Place with a too tragic peak of cases. If that happens, […]

For now, nothing is known about what will happen. With the last announcement. Of the year (it is usual, in a few days the names of the leading brands may begin to appear). Although the truth is that the data that arrives from other markets. Already makes it clear that […]

But also that digital advertising has a weight higher in the accounts. Of the company itself. That is, it matters not only for how your weight. In ads impacts the overall advertising market but also. For how those numbers impact your financials. As they point out in the financial times. […]

The effects of emotions data from three experiments conducted. By researchers at the university of the negev prove this. The researchers exposed participants to low and high emotionally. Charged ads to see how consumers responded in terms of recall. What did they remember best and how did that message sneak. […]

Until now, creators had to enable that option themselves. But the change will make it enabled by default and will. Mean that all videos will start with all possible ad options enabled by default. If creators don’t take a good look at what’s going on with their videos. They could […]

Generational clash thus, among consumers aged 18 to 34, the probability of engagement with an advertisement increases by 37% if it appears on social networks, as concluded by the study carried out by adzooma. The same study indicates that among this age group, the ads that have the most impact […]

Branded keys don’t come for free, and they’re not a piece of goodwill from tv manufacturers. According to data from protocol, streamers pay manufacturers about a dollar for each controller that includes their brand button. It is, after all, product placement. And, as more services appear and competition takes hold, […]

The remote control for my television, bought recently on the sole criterion that it was the cheapest in a medium-size, does not have any interesting brand elements. There’s the tv brand logo – el corte inglés’s unglamorous tech white label – and there are the classic buttons for channel navigation, […]

Lthough facebook had announced measures to limit the circulation of certain messages, its users were seeing ads for camouflage clothing and other elements of military airs when they came across extremist content in the united states. That is, facebook could have limited the organic distribution of the most polarizing content, […]

Internet is more sexist than tv a recent study by the consell de l’audiovisual de catalunya (cac). Which has analyzed online advertisements for toys, not only confirms. The trend but also provides a fact that makes things even worse. Thus, almost 70% of video advertisements for toys that. Are published […]

Still, not everything is rosy for google. Analysts are clear about it and remember that the company is being investigated with a magnifying glass, as is the case with all large network companies, by the authorities. The antitrust movements but also the growing concern of consumers for their privacy is […]

As a dream expert and editor of dreaming magazine, she conducted a 2020 anxiety dream survey during the pandemic. Among his conclusions, he revealed that numerous people had had anxiety dreams at times of the pandemic. Ddb researched the growing interest in dreams during the pandemic and decided to capitalize […]

Bernays got for the north american tobacco industry that women smoke, something until then reserved for men. His contribution, based on the detection of motivations, allowed the tobacco industry to double its income in record time. And, if advertising has refined its persuasion, segmentation and media placement techniques, psychology has […]

When you think about it, the ad is, and highly so. In an ad intended for adults – possibly millennials, let’s not forget they’re not 20 anymore – that employs the stars of a children’s show, but the show they watched in their childhood and made them happy. Ordering food […]

Nor were the big soft drink brands announced this year. To put another sample. Robinhood, the investment app that has been at. The epicenter of the controversy these weeks over. Gamestop’s stock movements and how it has managed its role. Has launched its first superbowl ad this year and has […]

After all, it’s one thing to watch an ad because youtube serves it before watching. A video or because it’s part of the inevitable commercial. Break on tv, and quite another to watch an ad, however long it lasts. Because someone he says you should see it. That it’s worth […]

It has done little in percentage terms, but the total – given. The weight it has so high in the market – has been very large. In total, amazon has reduced its ad spend by 1%. According to the company’s accounts. Which recently presented financial results. The company has reduced […]

Of course, before they get to that stage of conveying those. Distinctive product advantages, they need to do some work on building a strong brand image. They need to be seen as leaders in their field. As someone you trust to help you meet the growth goals. You aspire to […]

That is, although some companies put the brakes on and others. Launched aseptic or informational announcements. Some products had a moment of special pull. Purchasing habits said that everyone was getting first toilet paper. Then flour, yeast, and snacks of all kinds. It didn’t make as many headlines. But those […]

One of them tried to sell a sweatshirt that called for social distancing and was blocked by facebook for promoting “Medical and health care products and services that include medical devices” (even though what they were selling had nothing to do with it). The brand appealed and facebook ended up […]

Networks need to move beyond a customizable linear tv approach to solutions (eg hbbtv, stb) to develop deep expertise in the app economy. In the future, this will be a major battleground for consumer attention on ctv. Collaboration: individual players in the ctv market must understand that success comes from […]

10 years in communication and pr. Specialized in b2b and b2b2c. Leo. Cc… Recently, from the digital advertising sales platform pubmatic they have released a new investigation entitled “The future of ctv advertising in europe”. The study, conducted by videoweek research, assesses the industry outlook for programmatic ctv advertising in […]

It makes a lot of sense, yes, but it has already put different players in the sector in a lot of trouble. A few years ago, youtube was involved in a scandal when it was discovered. That ads from different brands were appearing alongside extremist content. It has not been […]

That is what can be drawn as a conclusion, as far as online video advertising is concerned, from the latest global online video advertising study by media. In 2020, the data of these giants in the online video market has already been impressive. As advanced television points out, facebook and […]

In the construction of the message, not only must the smile in the expression of the protagonist. Of the ad be taken care of. But also how and where the person who is its star looks. The direction of the gaze changes how we perceive. The ad and what values […]