It is important that every professional in the area create uk phone number understands how the commercial techniques that transform the business opportunities generated by marketing into sales work. That’s why we’ve gathered here the 20 sales books you need to know about. Let’s imagine the following situation: your marketing team aims to  create uk phone number  generate a certain number of MQLs and SQLs every month so that the sales team can make contact with them and convert them into customers. But how does this conversion work? What types of techniques and approaches are create uk phone number used for part of the generated leads to become customers? Here are the top 20 books that can answer these questions, so sellers can increasingly improve their create uk phone number business approaches and marketers can understand how they work.

Let’s meet them? 1. Predictable Revenue This book, by Aaron Ross and Marylou Tyler, is considered the sales guide by many Silicon Valley companies . create uk phone number After all, it shows how to deal with the predictability of a business’s revenue generation so that the planning can be done with total security. With the “Predictable Recipe” book , you’ll get the essential knowledge to consistently generate leads and, most importantly, create uk phone number convert them into sales to meet your monthly goals! 2. The Sales Bible It is common knowledge that the Bible is the best-selling book in the world. With that in mind, Jeffrey Isomer decided to do the same in commercial terms: write the best-selling book in the world. create uk phone number Thus was born “The Sales Bible” . create uk phone number The book brings a series of techniques that have helped several companies to achieve results.

The author emphasizes that the secret to success is create uk phone number in good relationships with customers to the point of delivering real value to them and succeeding in sales. 3. Sales Acceleration Formula Mark create uk phone number Roberge was the first VP of HubSpot’s sales team (which Matt Doyon, Rock Content’s VP of Sales , also once belonged to). In the book “Sales Acceleration Formula” , Mark tells how he managed to make HubSpot worth more than 1 billion dollars , in addition to pointing out the culture and management of the commercial team there. 4. create uk phone number Spin Selling The Spin Selling technique was developed by Neil Rackham,  Hong Kong Lead  author of the book, and ended up becoming one of the most popular because it involves create uk phone number the new behavior of consumers – regardless of whether they are B2B or B2C -, create uk phone number directing sellers’ attention to the commercial process.