The immense world of Digital Marketing encompasses an entire dynamic industry, which is constantly changing and evolving. In all this progress, technology plays a fundamental role; therefore, we must keep up-to-date with the trends and innovations in digital marketing that arise at all times in order to achieve the success we seek. On the other hand, it is very important to stay ahead in order to stand out from the competition. It is worth remembering that innovating is nothing more than planning the right strategies and that these go hand in hand with what people, our clients, really want; and therefore with what you really feel comfortable with. Cape Verde Email List Why? Easy, because brands that know how to adapt to new scenarios are able to survive for much longer in the market. Staying up-to-date is nothing more than learning about trends that are changing the digital marketing industry and helping modern brands to position themselves more easily and quickly online. Some changes are more relevant, others not so much; But they are all important in staying ahead of the curve. In this sense, it is essential to understand precisely what behaviors of our customers may or may not affect our marketing campaigns , so that we can apply them as changes occur. In this context, we have recruited the ten trends and innovations in digital marketing that are being applied most strongly, and that have given the best results throughout 2020, to focus them on future strategies: Process automation Today, brands must be constantly available to our customers, without them having to wait days for a response from us. Sounds difficult? But it is not, given the multiple number of activities that we have to fulfill, we have an infallible and increasingly popular ally: automation.

This is nothing more than the implementation of a series of reliable tools to complete tasks, such as chat robots powered by Artificial Intelligence. This allows you to evaluate and correct actions in real time, allowing for unattended planning. It is also worth noting that messaging has become one of the preferred ways for users to contact brands, and this task is perfectly handled by “Chabot’s”; computer tools that simulate human conversations. In fact, many companies are using Facebook Messenger and WhatsApp Business . In them, a Chabot responds quickly and appropriately to customers. If someone asks for some type of merchandise, the Chabot responds by sending them a link to the section of the page where what they are looking for is found. Personalization is paramount Until recently, just using our clients’ names in email was enough. That changed. Brands need to deliver individualized content, use refined email segmentation, and collect customer data every step of the way. The best way to take personalization to a new level is through complex data analysis and cross-platform data mining. Only in this way will we be able to differentiate ourselves from the rest, while establishing an emotional bond that drives the loyalty of our customers. However, the personalization of the ads is also a key factor, to be able to serve our clients all the advertising that is related to their tastes, interests and needs; dynamic experiences created from the predictive use of data that lead to ads “tailored to you.” Virtual and augmented reality Virtual and augmented reality is no longer just a matter of movies or video games; This strategy is also directly influencing the consumer’s purchase decision . The interaction between the user and a computer system that simulates a digital environment is involved here. Today they are part of the trends and innovations of digital marketing , because they are being used by large companies as a marketing strategy to: Encourage interaction between the brand and the customer. Enable the customer experience from the digital field and remotely.

Present prototypes to a specific audience. Capture clients interested in the technological field. Make innovation a brand feature. Competitive SEO strategies Continuously refining search engine optimization or SEO ( search engine optimization ) strategies allows brands to better position themselves and maintain their digital presence. It is undeniable that SEO changes with exceptional speed, especially when brands seek to rank globally. That is why the future of digital marketing will be in the hands of SEO experts , who have the responsibility and the appropriate strategies to provide us with a greater presence in the digital market, through the analysis of customer behavior, data collection advanced and continuous adaptation of the web. Voice search Today’s customers like practicality, for a reason technology is so popular nowadays. Hong Kong lead So voice search for navigation is perfect for you, for the simple reason that it makes your work much easier and saves time. People have less and less time to type the information they need in the search engine of their Smartphone, so devices such as Amazon Alexa and Google Home do it for them. In this way, brands are almost obliged to be up to date and in this wave, so that our efforts must increasingly focus on improving the consumer experience related to voice search. How? It is not only about improving our content, to reflect the trend of voice search; If not, we can and must use the benefits of Artificial Intelligence, to go far beyond the ordinary. Social Ads, advertising on social networks Social networks have unlimited power, to the point that they have become true shopping platforms, and what better way to enter the consumer’s mind than taking advantage of this opportunity to “put ourselves on a silver platter” for them. It’s simple. Currently, millions and millions of people use social networks and media for the purpose of exploring products; This already shows an intention or a need from the outset. All, without exception, get the most out of advertising, developing ad management on their platforms with new formats that in turn allow for very precise segmentations.