Growth metrics for SaaS are indispensable all china phone allies for the company’s development. By analyzing the most relevant indicators, you can guide your strategy to maintain the sustainability of the business and prepare the ground for its expansion. You already know that tracking the results obtained is essential for the success of all china phone any service or product. When we talk about SaaS companies , this measurement becomes even more indispensable. After all, business sustainability in this sector is directly linked to customer retention, which depends on their satisfaction. all china phone That said, it’s no use observing and interpreting metrics without considering their relevance to your operations. This means that, in any type of business, all china phone there is data that can generate valuable insights and others with empty meaning. all china phone The latter are called vanity metrics . 1. Lead Velocity Rate (LVR) Generating qualified leads is one of the most influential activities in business success.
That’s because, by dealing with prospects at an all china phone advanced stage of the customer journey, you maximize your chances of conversion and avoid the waste of approaching people who have no interest in your solution. In this sense, it is vital to work on strategies to accelerate the generation of qualified leads . Lead Velocity all china phone Rate (LVR) is the metric used to measure this progress. The idea is to measure the growth of qualified lead generation in a month and compare with a previous period. If measured monthly, LVR can generate accurate insights into business all china phone growth in terms of revenue and customer acquisition. It is, therefore, all china phone an efficient mechanism for real-time monitoring of the sales team’s performance . 2. Lead Conversion Rate (LCR) Just as important as the volume of leads generated is the all china phone efficiency of your conversion. A converted lead is one that goes through the consumer’s entire all china phone journey and makes the purchase decision.
In other words, it is simply the contact that becomes the customer. all china phone Lead Conversion Rate is the indicator that measures the conversion rate of leads. Therefore, this metric is a constant presence in seller evaluations and analyzes of the effectiveness of the strategy used. Hong Kong Lead Regardless of the number of leads passed to the sales team, all china phone your goal is always to convert as many leads as possible. For the Lead Conversion Rate to be used with excellence, all china phone it is essential that the management understand the company’s internal and external factors. In this way, it is possible to determine, all china phone without guesswork, if the rate is satisfactory or if it is necessary to take actions for its optimization. For example, a program that adopts a all china phone freemium model a free service that monetizes through premium subscriptions may have a lower LCR than one that offers a free usage period. This does not mean, however, that one cannot invest in strategies to all china phone increase the number of premium subscribers.