The native advertising is a form of paid media advertising that fits in form and function to the environment in which it appears. In this way, we can reach the user in a much more natural and less intrusive way than conventional ads.
For the brand’s content to be successful, it is essential to bet on quality and provide value to the user, either through utility or entertainment.
The display advertising is based on showing ads as banners on landing pages. These banners can include text, images, audio, video, or other interactive formats.
Among the advantages of this advertising strategy, it should be noted that the results can be measured with great precision, it has several segmentation options, it has a great visual impact, it is contextual and it gives very good results for campaigns.
The SEM or search engine marketing is a set of tools, techniques and strategies that help us optimize the visibility of websites and web pages by placing ads in the results of search models. In Spain, when we talk about SEM, we generally refer to Google Ads, since this is the majority search engine.
This advertising strategy allows you to publicize your brand or company around the world, attract highly qualified traffic to your website and generate online conversions. In addition, it can be adapted to all types of budgets and companies.
The strengths of this advertising strategy are the great scope that it allows to achieve, given the enormous number of users of these networks and applications, and the possibilities of segmentation based on behavior and interests.
In addition, this advertising strategy allows you to target users at different stages of the conversion funnel, since it has different objectives for the brand awareness, perception and conversions phases.
Advertising on Twitter Ads is based on promoted tweets , whose behavior is identical to any non-paid tweet. You can set up campaigns with different goals, such as reach, video views, website clicks, new followers, or interactions with your app.
The advantages of this advertising strategy include its speed to achieve results, its effectiveness in reaching and measuring business objectives, good integration with organic publications, optimization for mobile and high levels of CTR compared to other social networks.
Although has been around for many years, advertising on this network did not reach Spain until 2019. Although it is not as popular a platform as the large networks, it may interest you because of its low cost and because of its great influence on purchase decisions and discovery of new products and services. In particular, has a very active community around certain star themes, such as recipes, decoration, fashion, beauty or
The program or programmatic advertising advertising involves the use of software algorithms in the purchase of digital advertising . With it, the entire process of requesting advertising space and negotiating prices is done automatically, which saves time and resources and allows a more targeted and efficient ad placement.
Programmatic advertising allows us to target people directly, rather than ad spaces, which makes it possible to deepen . In addition, it increases the reach of your ads and reduces the risk of human errors. All of this leads to an improvement in conversion ratios.
In addition to the classic streaming audio ads, recently launched its Studio Ads self-service solution , with which advertisers can serve both horizontal and vertical video ads. A very promising opportunity to continue connecting with fans of podcasts and music streaming.