Find out what are the main Content Marketing mistakes you still make and find out how to solve each one! The idea of using content to gain customers is not new, free phone number database but it has only recently started to be applied on a large scale. With the increasing importance of Content Marketing in the budget of companies, small mistakes take large proportions and can make the difference in the commercial goal at the end of the month. In this article, free phone number database we’ll introduce you to the most common mistakes and, of course, give you some tips on how to avoid them. 1. Talk only about your product or service This is the most common mistake. Many companies forget a basic rule: the customer is not interested in their product, they just want a solution to the problem they are facing. free phone number database Perhaps under the influence of advertising, some companies become addicted to using each space to talk about how their product is the best and although the advertising format has its advantages, it is totally incompatible with content marketing. free phone number database Solution: Try to understand that the process of converting leads to customers through content marketing is different. free phone number database Learn how to use content to attract visitors, understand how a sales funnel works.
But the most important thing is: try to think the way free phone number database your customer thinks. Try to understand what are the problems he is facing, and provide relevant information so that he can solve them. 2. Not knowing your audience well This error is directly linked to the previous one, but as it is a little more specific, it needs an entry just for it. Many companies, especially those at the beginning of the journey, have little information free phone number database about the target audience. But after all, who are your audience, target audience, avatars and personas. No matter what you use, content shouldn’t be important to you, it should be important to your audience. free phone number database Solution: Assemble your buyer personas. Rock Content has extensive material on the subject. Not sure what a buyer persona is? Read this article about personas . Not sure how to assemble and present your personas? Use our free template . Not sure what questions to ask in an interview? free phone number database We have an article with a nice script. 3. Not promoting your content Content promotion is a key step in your strategy. Just posting rich content and materials on the free phone number database blog will not bring you the best results.
Your company needs to go after the audience Solution: free phone number database This topic has been covered by Rock Content in several articles, but if you want to learn everything start with this article . 4. Thinking that Content Marketing is magic. Many companies think something like “I’ve been publishing content on the blog for a month now and so far I haven’t won any customers”. Content Marketing is a process that takes time, the results free phone number database will come, but your company needs to be prepared for a constant investment over time. Solution: Plan a long-term strategy. Hong Kong Lead If you need help, read this eBook on financial planning for content marketing. 5. Not having a goal free phone number database Before starting any investment, define the goal, after all, what do you want with an updated blog? Generate visits? Being on the first page of Google? None of this is relevant. A goal must be clear, measurable and achievable within a period of time. Selling more is not a goal, free phone number database increasing your customer base by 10% in two months is. Being on the first free phone number database page of Google for a certain keyword is not a goal, to grow organic traffic by 30% in three months, yes.