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消费者中的绿色营销是什么?

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消费者中的绿色营销是什么?

绿色营销,也称为生态营销,绿色,环境或生态营销,是一套传播策略和促销产品,其创建旨在减少可能对周围环境的不利影响。此外,他们在消费者中传播一种对自然负责的信息,直接根据他们的习惯进行工作。生态营销诞生于80年代末至90年代初,爱尔兰商务电话清单  少数公司在其报告中包括了提及其产品对环境影响的报告。结果,出版了有关该问题的书籍,营销人员开始调查消费者中诞生的新目标。考虑到它与所谓的“社会责任”的增长同时发生,这不是巧合。绿色营销的影响在绿色营销促进生产的所有变化中,

尤其值得一提的是,有3个产品脱颖而出,这也为公司节省了成本:包装开始使用可生物降解的材料制成,并打入了尼龙袋,为海洋和陆地带来了实实在在的收益。此外,这些行业还使用了可循环再造的材料,这最终变得更便宜了。举个例子,今天有很多品牌在用回收的绿色瓶装果汁和水进行销售。近年来,国际环境条约最重要的成就之一是气雾剂行业。如今,它们是用不会破坏臭氧层的化学物质制成的。生态营销目标绿色营销策略的受众年龄段不同,但是人们的行为前提相同。同样,在这一点上,那些被标识为“非绿色”的人倾向于选择这些产品,因为他们认为它们的效果更好,而不仅仅是因为它们是环保的。

尽管如此,只要价格保持竞争力或与普通产品相比价格不高,大多数人仍会定期购买绿色产品。鉴于此,环境营销的主要挑战之一是向其消费者解释其价值可能高于其竞争者的价值,但具有更多更好的优势。调查可确保潜在客户愿意为不会对大自然造成伤害的产品支付比平均价格高出一点的价格。对绿色营销的批评绿色营销正处于潮流的顶峰。但是,Hong Kong lead  它收到的批评意见却是一致的,这引发了一场不仅仅是有趣的辩论。首先,许多公司被指控通过向公众发出误导甚至是撒谎的信息,将实际上并非绿色的产品贴上绿色标签来破坏这一战略。

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